Melbourne Market Customer Service Centre

Large Format Interactive Wayfinding Touchscreen Solution

Project Overview

NEWTOUCH partnered with Melbourne Market to deliver a large format interactive touchscreen solution for their Customer Service Centre. The objective was to improve visitor navigation and provide an intuitive digital wayfinding experience for customers, suppliers, drivers, and visitors across the busy market precinct.

The installed touchscreen system allows users to easily search locations, view interactive maps, and identify the correct trading areas within the market. The solution was designed to simplify navigation, reduce customer confusion, and improve overall visitor experience in a high-traffic commercial environment.

The Challenge

Melbourne Market is a large and active wholesale trading environment with multiple buildings, trading zones, and service areas. Visitors unfamiliar with the site often require assistance locating businesses, loading bays, customer facilities, and key destinations.

Traditional static signage alone was not sufficient for modern customer expectations, especially for first-time visitors and delivery drivers needing fast access to accurate location information.

The project required a solution that would:

  • Provide clear and interactive wayfinding
  • Operate reliably in a commercial public environment
  • Support continuous daily usage
  • Deliver responsive multi-touch interaction
  • Integrate seamlessly into the customer service area
  • Present a modern and professional user experience

The Solution

NEWTOUCH supplied and deployed a commercial-grade large format touchscreen display designed specifically for public-facing interactive applications.

The touchscreen system was configured to operate as an interactive wayfinding platform, enabling visitors to:

  • Browse market maps
  • Locate businesses and trading zones
  • Navigate customer facilities
  • Access directional information quickly
  • Interact naturally using touch gestures

Key Features

Installation & Deployment

The touchscreen was professionally installed within the Melbourne Market Customer Service Centre, creating a highly visible and accessible digital information point for visitors.

NEWTOUCH managed the supply, configuration, testing, and deployment process to ensure reliable day-to-day operation within the demanding public environment.

The final installation delivers a clean and modern appearance while maintaining durability for high-volume public interaction.

Results & Benefits

Since deployment, the interactive touchscreen solution has helped improve customer navigation and overall visitor engagement within the market precinct.

Improved visitor wayfinding experience

Faster access to location information

Reduced reliance on staff for directional assistance

Professional digital presentation for visitors

Why NEWTOUCH
With extensive experience delivering touchscreen technology solutions across Australia, NEWTOUCH specialises in designing and supplying commercial-grade interactive systems for government, retail, logistics, healthcare, education, and public environments.

Our solutions are built for reliability, usability, and long-term commercial performance.

NEWTOUCH Capabilities

  • Large format touchscreen displays

  • Interactive wayfinding systems

  • Commercial kiosk manufacturing

  • Custom touchscreen solutions

  • Industrial-grade hardware design

  • Australia-wide deployment

Looking for an Interactive Wayfinding Solution?

NEWTOUCH provides customised touchscreen wayfinding systems for:
• Markets & precincts • Shopping centres • Government facilities • Hospitals
• Universities • Visitor centres • Commercial buildings • Transport hubs